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3 High-Impact Email Campaigns You Should Be Running

By   ·  1 minute read

Effective email campaigns are crucial for engaging your audience and driving conversions. In this article, we'll explore three high-impact email campaigns that can significantly boost your marketing efforts.

Welcome Email Campaigns

Welcome emails are your chance to make a lasting first impression. They introduce your brand, set expectations, and boost subscriber engagement.
Omnisend reports a 45% open rate for welcome emails—among the highest in email marketing.

➡️ See how I applied this approach in the Ray-Ban Spain Email Campaign, where strategic onboarding emails improved open and click rates.

🧰 Want to write your own? Download my Email Newsletter Template to craft welcome emails that reflect your brand tone.

🛒 Abandoned Cart Email Campaigns

Abandoned cart emails help recover missed sales and nudge users back into the funnel.
According to Mailchimp, these emails get a 45% open rate and 21% click-through rate.
TargetBay also shows abandoned cart flows can recover up to 30% of revenue.

➡️ Explore how I structure multi-step flows in my Email Campaign Projects to re-engage cart abandoners.

📥 Want a plug-and-play option? Use the Media Brief Template to plan your next conversion-focused campaign.

📉 Re-engagement Email Campaigns

Inactive subscribers can still hold value — if approached right.
Campaign Monitor found re-engagement campaigns can reactivate up to 45% of dormant users.
Check out Omnisend’s guide for key timing and messaging tips.

➡️ Learn how I improve deliverability and retention in long-term strategies on my Email Marketing Portfolio.

🔥 Ready to get started? Download my Marketing Template Pack to streamline your campaign workflows.

✅ Conclusion

Using welcome, abandoned cart, and re-engagement email campaigns together gives you a complete lifecycle strategy. These are the kinds of emails I design in real client work — not just to send, but to convert.

Want the templates I use? Grab them here and start optimizing your own email flow today.