Skip to content
 

Brand Marketing

Discover my brand marketing work focused on building strong brand identities through strategy, storytelling, and design. These brand marketing projects highlight how I help businesses stand out, connect with their audience, and grow through consistent visual branding and messaging.

 

Building a Bold Brand for Night Pass

I led the brand development for Night Pass, a nightlife discovery platform tailored for partygoers, event organizers, and venue owners. The goal was to create a visual identity that reflected energy, exclusivity, and trust — aligning with the platform’s mission to redefine how people explore nightlife.

From logo design to tone of voice and digital presence, I built a brand system that resonates with Gen Z and millennial audiences while standing out from competitors like TripAdvisor. The identity was rooted in bold, high-contrast visuals, sleek typography, and motion-friendly design — perfect for mobile-first experiences.

.

 

What I Did

I developed and led the branding strategy for Night Pass, a nightlife-focused discovery platform aimed at elevating how users connect with events and venues. The goal was to build a bold, energetic identity that resonated with a Gen Z and millennial audience seeking premium, curated nightlife experiences.

I created a full brand system, including logo, visual language, and tone of voice, designed to perform across mobile, digital, and social channels. The design emphasized vibrant colors, sleek typography, and high-energy visuals to reflect the excitement of nightlife. Messaging was crafted to position Night Pass as the go-to destination for nightlife personalization.

As a result, the brand launched with a strong, cohesive identity that stood out in the entertainment space. User sign-ups increased post-launch, and the branding helped secure collaborations with top-tier venues, enhancing Night Pass’s credibility and reach.