Skip to content
 

E-mail Marketing

Explore a selection of my email marketing work, where strategy meets storytelling. These campaigns were built to drive engagement, strengthen brand identity, and deliver measurable results through clear messaging, audience targeting, and thoughtful design.
Ray Ban E mail Marketing
Ray ban

Targeted Email Marketing That Delivers Results

I designed and executed email marketing campaigns that combined data-driven strategy with compelling brand storytelling. Each campaign was built to capture attention, drive clicks, and build lasting customer relationships — all while reflecting Ray-Ban’s signature aesthetic.

From seasonal gift guides to exclusive product drops, I ensured every email served a clear purpose: to engage the right audience at the right time with the right message.

 

 

 

What I Did

I improved Ray-Ban Spain’s email marketing by designing a series of high-performing campaigns tailored to enhance user engagement and reduce unsubscribe rates. The strategy focused on aligning visuals and messaging with the brand’s premium identity.

Each email was crafted using A/B testing insights, allowing us to refine timing, copy, and layout. We personalized content for key segments to increase relevance and click-throughs, while ensuring design consistency across all emails.

As a result, we saw a 26% boost in open rates and a significant drop in unsubscribe rates. The campaign strengthened Ray-Ban’s brand presence through strategic targeting and clear, compelling content.