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Social Media Marketing

Explore my social media marketing portfolio, where content strategy meets platform-specific creativity. These social media campaigns were designed to boost engagement, grow brand visibility, and build authentic audience connections. From Instagram Reels to LinkedIn posts, each project reflects a data-driven approach to content creation, influencer marketing, and social media growth

Social Media Strategy That Builds Connection and Converts

I led the development and execution of a social media marketing strategy tailored for The Giving Movement’s unique brand mission. Every campaign was designed to not just promote products, but to build a loyal, engaged community aligned with the brand’s values of sustainability, inclusivity, and impact.

We crafted content that sparked conversation, invited participation, and elevated the brand voice. From real-time storytelling on Instagram to purpose-led content on LinkedIn, our goal was simple: connect with intention, create with strategy, and deliver measurable growth.

 

What I Did

I strengthened The Giving Movement’s social media presence to grow community engagement, increase conversions, and reinforce the brand’s sustainability-driven mission across platforms like Instagram, TikTok, and LinkedIn.

By developing a data-informed content strategy centered on storytelling, user-generated content, and short-form video, I implemented a consistent posting calendar and introduced interactive content like polls, reels, and live sessions. I collaborated with micro-influencers to boost reach and analyzed engagement metrics weekly to refine performance.

The result? A 40% increase in engagement within three months, over 18K new organic followers, and a 15% uplift in product click-throughs. These efforts helped establish The Giving Movement as a top-of-mind ethical fashion brand in the GCC region.